Websites
A modern, fast site built to turn visitors into customers — a fresh build, or a rebuild of what you’ve already got. Landing pages and simple e-commerce when you need them.
Boutique digital studio · Austin → anywhere
Surface what’s latent.
I help small businesses run on better systems — the website, the booking and automation, and the operations behind it all. Start with whichever one is costing you the most; you don’t have to do it all at once. Just me, remote, start to finish.
Get in touch First conversation’s free. No pitch.
What I help withf/8
Start anywhere.
These aren’t steps in a sequence — they’re the things I help with, and any one can be where we begin. Most owners start with whatever’s costing them the most, then add the rest later.
Not a help desk or an on-site IT company — I work remotely, on the digital and operational side.
Systems & automation
Online booking, a CRM that’s actually set up, reviews that collect themselves, reminders and follow-ups, automation between your tools, AI assistants, and custom dashboards — so the busywork runs itself.
The operator core — where I’m different.
Operations & growth
The systems behind the business: SOPs and playbooks, an operations or tech-stack audit, software rollouts and migrations — plus getting found (local SEO, Google Business Profile, reviews) and the words to do it. On its own, or alongside a build.
The booking, reviews, and hosting tools are paid to those providers directly — a small monthly cost, never added to my fee. I set them up; you own the accounts.
Why mef/4
Not an agency. An operator who builds.
I spent about 15 years in tech building the revenue systems behind software companies — pricing, process, the machinery that makes a business actually convert, not just look good. Now I build that same rigor into websites and tools for local businesses, and I ship it fast with modern tooling.
You work directly with me. The person who designs it is the person who builds it is the person who picks up the phone. No account managers, no hand-off to a junior, no agency overhead.
Direct
It’s just me, and that’s the point — you always know who’s accountable.
Low-risk
Half up front, half when it’s live and you’re happy. You don’t pay the balance until you see the finished work.
Local
I’m in the Texas Hill Country. For a local business, that means a neighbor — and I work with clients anywhere.
Simple, and no surprises.
A quick, free chat.
20–30 minutes on what you need and what’s getting in the way. No pitch.
I show you something real.
Before you commit to anything — a branded mockup of the site, a working demo of the automation, or a clear map of the fix, whatever we’re tackling. Almost no one does this; I’d rather show you than tell you.
← almost no one does this
A written plan.
If it’s a fit, you get a short proposal: exactly what’s included, the price, and a timeline.
We build it.
Most projects take a few weeks. Half up front, half when it’s done and you’re happy.
I keep it running (optional).
A small monthly plan keeps everything updated and humming — totally optional, cancel anytime.
Aboutf/2
Founder portraitB&W duotone · drops in here
Who’s behind it.
I’m Mike Sember. I started Latent Method to do the thing I’m best at — building the systems a business runs on — for the businesses that need it most and get it least: small ones.
In photography, the latent image is the picture already captured on the film, waiting to be developed. Most businesses are the same: the potential is already there.
My job is the method that brings it to the surface. I answer my own email. Let’s talk.
Contactf/1.4
Let’s talk.
Tell me what you’re trying to fix or grow. The first conversation is free, there’s no pitch, and you’ll leave with a clearer sense of what’s possible. I left prices off this page on purpose — every project’s different, and I’d rather hear what you need first, then put real numbers in writing.
Austin, TX → working anywhere